RESEARCH FIELDS
Problem unfolding researches
- Market potential research
- Market share research
- Image research
- Research of market attributes
- Sales analysis research
- Consumer fulfilment survey
- Monitoring consumer needs
- Concept test
Problem solving researches
- Segmentation research
- Product research
- Price research
- Advertisement research
- Sales research
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RESEARCH METHODS
Quantitative researches
1. Observation (and test)
Mystery shopping
Mystery calling
>> Guide for mystery techniques (doc) (hungarian)
2. Content analysis
3. Inquiry
telephoning
Company inquiry
Population survey
Doctors' inquiry
personal
Company inquiries
Population inquiries
In home, in hall, customer service inquiries
Point Of Sale inquiries
Qualitative researches
- Focus groups
- Deep interviews
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